Strategy
Courtesy of a global scouting network of more than 1,300 people, Football Manager contains more data than any other football game; data which is used by professional clubs all over the world. It was crucial that we brought this to life and what better way than by affiliating ourselves with an established and trusted voice in football, Sky Sports.
In a media-first, we fused data from the world famous video game with Sky Sports News, using it to inform real life in-programme punditry during the lead up to Transfer Deadline Day in the summer of 2015, alongside sponsorship of the Countdown Clock. We essentially created a brand new category of advertising, the ultimate product placement!