Scrolling through my Facebook feed mindlessly as I do, I’ve reach that age where a day doesn’t go by when there isn’t an engagement, marriage or pregnancy announced…which is then followed by endless pictures of weddings and babies, idyllic lives created for the outside world. Being a cynical marketer I tend to glaze over and not pay too much attention on my feed but recently something made me stop.
It was a video and it caught my interest. I can’t say why but I felt compelled to watch it and after I watched it once I watched again because it’s about something that is still so abundant in so many lives; domestic abuse. A sensitive subject I appreciate and one that should be discussed and approached delicately, but one that should be approached nonetheless.
This year Comic Relief have gone about talking and raising awareness for this topic in a different way, a way that I think has a powerful impact. They approached a rapper called Rapman to put together a piece highlighting abuse and how easily it is to become ‘that person’, abuser or abused. Abuse can affect anyone and from watching this video I learnt some sobering facts – Almost one in three women will experience domestic violence in their lifetime, and 2 women every week are killed by a partner or ex-partner in England and Wales.
This astounds me. It also terrifies me. As a strong, independent woman you always think, ‘that wouldn’t happen to me’, whereas the sad truth is we can all fall in to situations that we lose control of.
Almost one in three women will experience domestic violence in their lifetime, and 2 women every week are killed by a partner or ex-partner in England and Wales.
I think this piece of copy is so powerful as they have involved someone that can talk to a younger generation peer to peer. This is a fantastic piece of work by the rapper highlighting the issue of domestic abuse amongst the younger generation. This isn’t something that just happens to ‘other people’, the older generations, those in long-term relationships and marriages. It’s life, it’s around us and it happens far more commonly than we’d ever imagine.
The more people have access to videos like this showing them that there is help available and it’s there for them to take, will help put a stop to sobering facts like above.
With that in mind please get behind this cause and share the content. So far it has been viewed over 8 million times on Facebook with around 10,000 comments. The video is creating talk ability and bringing a sensitive and often hidden subject to surface.
Click here for the full length copy – YouTube
Comic Relief has been supporting women and young people experiencing domestic and sexual abuse for over 20 years. Since Comic Relief began, it has supported over 400 projects, in turn helping over 900,000 people experiencing domestic violence in the UK, both through their funded projects and via their support to the National Domestic Violence Helpline, run in partnership between Refuge and Women’s Aid. If you want to help or find out more about this below are links to their Red Nose Day page and their main Comic Relief page
Lisa McAllister – Campaign Manager